Vision & Mission

Vision: We aim to become Iran’s leading FMCG network by modernising the Iranian supermarket industry through our state-of-the-art technologies, passing on the benefits of our know-how to our customers and shop owners in an environmentally friendly and economically viable way.

Mission: Our aim is to challenge traditional norms through cultural development and the professionalisation of the Iranian FMCG sector allowing shoppers to shop economically and conveniently while providing world-class marketing data analysis and advisory services to our customers.

Board of Directors Members


Board Member

Mahdi Arefi Darian

Board Member

Farzad Dadkhah

Board Member

Radman Rabii


Board Member

Alidad Varshochi

Board Member

Mansour Afshar

Board Member

Ehsan Soroush

Investment Partners

Interested in working with us?

Please feel free to complete the online job application form or contact us directly to find out about career opportunities at the Iranian FMCG.